To prove that saving money starts with spending nothing, we created Australia's first $0 note. Real money, on real Polymer stock, worth absolutely zilch… But with AGL, you can get solar installed for $0. Yes, zero dollars!
We put 30,000 of the notes into circulation and documented what happened using it as a vehicle to show how little it costs to go solar. We targeted prospects with online films, editorial content, digital display and the $0 notes.
Traffic doubled overnight to AGL as the cost-per-lead plummeted by 77% with big increases in sales and brand awareness.
Making zero dollars more valuable than you would have thought.

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