The Honda Jazz is a small car with one big difference: the ability to carry an amount of cargo that defies its size, made possible by its adaptable magic seats.
So we created the Honda Jazz Magic Mobile Drive-In – an outdoor movie event that could pop up anywhere around Sydney, Brisbane and Melbourne courtesy of the generous versatility of the Honda Jazz.
The screen, projector, generator, lights, even the beanbags and the candy bar emerged from a team of Honda Jazz vehicles, in front of the captive audience. With a cult film, food, and live entertainment the Mobile Drive-In was an experiential event and a product demonstration in one.
So we created the Honda Jazz Magic Mobile Drive-In – an outdoor movie event that could pop up anywhere around Sydney, Brisbane and Melbourne courtesy of the generous versatility of the Honda Jazz.
The screen, projector, generator, lights, even the beanbags and the candy bar emerged from a team of Honda Jazz vehicles, in front of the captive audience. With a cult film, food, and live entertainment the Mobile Drive-In was an experiential event and a product demonstration in one.
Case Study
